At first glance, we intuit hope, which doesn’t mean waiting around but taking action towards a future that we want to achieve because it is caused by us. That’s why this acronym of four capital letters stands for the English phrase How to Optimise People and Environment and is yet another brilliant creation by our fabric partner Drapers, the flagship brand of the Italian house Vitale Barberis Canonico 1663, especially dedicated to haute tailoring.

In a deep commitment to environmental awareness, suMisura embraces valid and serious projects such as this one to optimise people and the environment as a way of respecting the environment and the people who live in it. The H.O.P.E. fabric portfolio is an offer of sustainable fabrics and a positive message from the brand, with which suMisura is allied, so that the voices that believe it is possible to live in a world that is better than it is, at the roots of what it once was, can be heard.

A great deal of research and study has gone into finding fibres with unexpected natural colours, expressed in their purity, such as the traditional Moretta sheep, native to Spain, which expresses itself in dark colours, or Eri silk, which naturally appears ivory-white or in a beautiful reddish-orange tone, the result of the environment in which they breed and the different types of food that nature offers them. Another important note about the sustainable production of this silk thread is that it is only collected when the butterfly leaves the chrysalis to nourish itself on the nectar of the flowers and reproduce.
H.O.P.E. is a fabric made from fibres coloured by nature and not by the use of industrial chemicals, the result of a rediscovery of ancestral techniques obtained from infusions of plants, flowers, roots, fruit and even oak bark that give the fibres new colours.

Literally enter this new world wearing a blazer, jacket or shawl that is truly organic, sustainable and optimises the human being and the environment in which you live.