Flannel: how to use and care for it?

Flannel: how to use and care for it?

Flannel is one of the most popular fabrics in men’s wardrobes due to its combination of comfort, elegance and resistance to the cold.

However, like any high-quality fabric, flannel requires specific care to ensure its durability and appearance over the years.

In this article, our Bespoke Masters explain how to use and care for your flannel garment so that it continues to offer the same level of sophistication for a long time to come.

How to wear flannel on different occasions?

Flannel is extremely versatile and can be worn on a variety of occasions, from formal events to more relaxed situations.

In addition to suits and shirts, flannel trousers are also an excellent choice for casual combinations. When worn with a tweed jacket or a light woollen blazer, they create a sophisticated look for work days or semi-formal occasions. A navy blue flannel blazer, on the other hand, can be the perfect piece for a more casual dinner or even a relaxed weekend.

How to care for a flannel garment?

Despite being a durable fabric, flannel requires specific care to maintain its quality and appearance. Here are some suggestions:

Proper storage

When you’re not wearing your flannel garment, it’s important to store it correctly. Use wide, sturdy hangers to prevent the garment from losing its original shape. Also avoid thin hangers, which can create unwanted creases on the shoulders. The garment should also be stored in a dry, well-ventilated place, away from damp.

How to iron

To keep the flannel garment looking impeccable, it should be ironed with a dry iron to remove any accumulated moisture. If creases appear, you can use steam, but in moderation, as excess steam can affect the texture of the fabric. Whenever you use steam, make sure you dry the garment thoroughly before putting it away.

Care when dressing

When wearing a flannel garment, there are a few precautions you can take to avoid excessive wear. For example, if you’re going to be sitting down for a long time, it’s advisable to pull your trousers up slightly to prevent creases from forming on your knees. Similarly, avoid leaning on your elbows for a long time when wearing a flannel jacket to prevent the fabric from wearing out in those areas.

Dry cleaning

Flannel should be dry-cleaned to preserve its fibres and ensure that the fabric doesn’t shrink or lose its shape. However, we recommend that you only clean it when necessary in order to prolong the life of the garment.

What are the advantages of flannel garments?

In addition to its softness and comfort, flannel is known for its durability. When cared for properly, a flannel garment can last for many years without losing its original charm.

The fabric is perfect for the colder seasons, retaining body heat without looking too heavy or bulky. For those who appreciate timeless style, flannel offers a perfect combination of tradition and modernity.

Your made-to-measure flannel garment

At suMisura, we offer a wide range of customisable flannel garments, from suits and coats to trousers and jackets. Each garment is made to measure, ensuring that it adapts perfectly to your personal style and needs.

In addition to making your garment, we are always on hand to advise you on the best care for it, ensuring that it retains its beauty and durability over the years.

Flannel and its character

Flannel and its character

Flannel, known for its durability and soft texture, occupies a prominent place in men’s clothing, especially in the colder months.

Derived from the Gaelic term “Gwlannen”, referring to the carded wool used in clothing, flannel has evolved over the centuries to become one of the most versatile and indispensable fabrics in men’s fashion. With roots dating back to the 16th century, this fabric has become synonymous with comfort, style and character, making it a key element in your wardrobe.

The importance of a flannel suit

The saying “Every man must have a grey flannel suit” didn’t come about by chance. The grey flannel suit has become an icon of sophistication and functionality, perfect for moving between formal environments, such as business, and casual ones, such as social events.

Grey stands out for its neutral and sophisticated tone, adapting easily to any personal style. A grey tailored flannel suit, with its soft touch and textured appearance, offers comfort without compromising on formality. With options in different thicknesses and finishes, flannel is the ideal fabric for a striking presence without being too exuberant, and is particularly appreciated in autumn and winter.

At suMisura, we are committed to ensuring that each tailor-made flannel suit is to our customers’ taste, suited to their style and the occasion.

The variety of flannel garments

The versatility of flannel goes beyond tailored suits. This fabric can be found in a variety of men’s fashion pieces, from blazers and jackets to trousers and jackets.

As well as wool options such as merino and cashmere, flannel is also available in cotton and blends with other fibres, making it ideal for any weather and occasion.

The character of flannel

What makes flannel so special is its character. This fabric manages to convey a sense of nobility and elegance without being overly formal. Its soft texture makes it inviting to the touch, while its durability ensures that it is a garment that can be worn for many years.

A man wearing flannel conveys confidence, sobriety and a connection with tradition, but without losing the modern touch.

At suMisura, we believe that flannel is more than just a fabric. It’s a statement of style, character and sophistication. If you’re looking for a garment that combines tradition with innovation, flannel is the perfect choice. Whether for a suit, jacket or any other garment, flannel offers the ideal balance between comfort and elegance, providing a unique experience for those who wear it.

April, a thousand waters (and coats)!

April, a thousand waters and coats

While the months of cold and fog begin their long-awaited farewell, spring begins to bloom timidly with the arrival of the first rains. Even though the sunny days are already appealing, April brings the famous ‘April, a thousand waters’, and with it comes the need to stay dry and comfortable without losing elegance.

While we wait for milder days, we’ve brought you three models of tailored rain jackets to inspire you. They’re practical, light and sophisticated, and will spruce up any outfit and keep the rain at bay.

The Peacoat

The tailored Peacoat is a classic, born in the mid-18th century to stay. Timeless and versatile for the unpredictable weather, the Peacoat stands out on its own, but you can combine it with chinos or jeans for a smart casual look.

The spring trench coat

A tailored trench coat is an essential piece for a man’s wardrobe because of its versatility, elegance and timelessness. During the rainy season, it is the protagonist of any outfit. From more traditional cuts to sportier versions, such as a jacket, men’s tailored trench coats go perfectly with t-shirts or shirts in light fabrics, and can be customised with noble and technical fabrics that protect against wind and showers, all with a unique touch to suit your taste.

The work-jacket

Working days don’t always go well with rainy days, but a tailored work-jacket is in perfect harmony with spring. In proposals such as a waxed cotton work-jacket, this garment retains its temperature and offers protection from the rain without losing its more refined side. A perfect model for feeling light in the city.

April, a thousand coats!

Spring is the ideal season to give your wardrobe a makeover and invest in a tailor-made rain jacket with quality fabrics to protect you from the April showers (and the unpredictable weather of other months). Whether in a more traditional or modern style, these three iconic pieces can be customised with windproof and waterproof fabrics and in the shades you prefer, preparing you for spring in style and elegance.

Your bespoke wedding suit

Bride and groom

The first signs of spring mark the start of the famous wedding season, which lasts throughout the summer. For the bride and groom, groomsmen and guests, this is the right time to prepare for the big day.

There are many preparations for the ceremony, and for the bride and groom the task of finding the ideal wedding suit is even greater. Mestres de Medida wants to help you choose “my wedding suit”. And no-one else’s.

The day of the yes

Many weddings have passed through suMisura’s history and seams – between anxious brides and grooms, excited groomsmen and guests who want to look their best.

We’ve already looked at bespoke suits for classic weddings, such as dinner jackets, dinner jackets or even jackets, but today’s article will focus on a very popular request from our brides and grooms: casual weddings.

What to wear to a beach wedding?

Weddings on the beach or in natural and open environments (such as farms and even plains) have already witnessed the union of many couples. Mestres de Medida has dressed brides and grooms who got married in the scorching Mexican desert or on the paradisiacal Tunisian beaches, and in every proposal we’ve managed to achieve the casual, tailor-made wedding suit that brought the groom to the altar at his best – and perfectly in harmony with the occasion and the setting.

Depending on the venue and the aesthetic favoured for the wedding day, we’ve put together some inspirational pieces.

Elegant and casual wedding

Settings such as beach or farm weddings, for example, call for elegant suits with light fabrics and colour options that harmonise with the natural tones of the landscape. The Austrian Janker is a safe choice for a bespoke wedding suit, a garment that supports light fabrics such as linen and cotton, but has the structure to match a more original or elegant accessory.

A touch of colour

Original weddings call for a touch of colour, and bespoke wedding waistcoats can make the difference in a more original outfit. With colourful fabrics or assorted patterns to suit your style, waistcoats are perfect when comfort is the watchword but you want to avoid the traditional black or dark tailored wedding suit.

To match the outfit, tailored chinos make for a timeless yet modern wedding suit.

A unique suit for a unique day

Regardless of the setting and degree of formality, we know that weddings are unique days, and total personalisation of the outfit need not be reserved for the bride alone.

The bride and groom can also look for an exclusive bespoke suit, in an exclusive and totally personalised model for their wedding day. Because the ceremony deserves it, suMisura is also on hand to design a wedding suit just for you or help you recreate a look you have as a reference, always with high quality fabrics and specialised tailoring that will leave any groom confident to take on his special day or any guest ready to match the occasion perfectly.

Spring and summer fashions for the bride and groom

We know how long and worrying planning a wedding can be; there’s so much to think about and there’s so much on offer. But there’s no turning back time, so for now the most important thing is to find the wedding suit you’ll feel comfortable, elegant and confident in on your big day. We’ll take care of the cutting and sewing. We have the perfect model so that it’s one less detail to worry about. Ready to say yes?

Personalised trainers just for you

Personalised trainers just for you

It’s no secret at suMisura that we value clothes and accessories with their own identity. Bespoke fashion is also made with the taste and personal touch of the wearer through inimitable pieces and key elements.

This is one of the reasons why we launched the personalised shoes and accessories platform, where you can try out all the possible and combinable models, cuts, colours and textures to create absolutely unique pieces that you decide on step by step.

But the Masters of Measurement wanted to go one step further.

A step forward

We are proud to introduce a new feature to our suMisura personalised shoe platform: personalised prints on men’s and women’s trainers.

We’ve added the most varied patterns, symbols and images to our library so you can select and add them to create your personalised trainers or, if you prefer, provide a design or pattern you’ve created yourself.

The possibilities are as endless as your imagination, with patterns, text, logos, backgrounds (…) and total control over customising the trainers – you can move, rotate, copy, adjust the colour, among other possibilities. Just put your creativity and taste to work – or ask one of our Measurement Masters for help!

Walk with identity

This was the step we needed to build a path where fashion celebrates the individuality of bespoke well-wearing. Our platform is now more flexible and complete so that you can have footwear personalised to your terms and preferences – inimitable and unique, just like each one of us.

Whether you want to give a gift to someone who loves unique and unforgettable pieces, or you want to give yourself a gift with your own signature and personal touch, we are ready to make every shoe a reality.

Noble fibre

Royal Vicundes

A member of the exclusive and very small club of noble fibre textile producers, Lanifício Luigi Colombo arrives in Portugal with its tailoring line.

 

If it’s true that the shape, or design if you prefer, of a garment is fundamental, it’s no less true that, for the more knowledgeable consumer, the origin and raw material used in its construction is no less important and can determine not only factors such as durability and the architecture of a garment, from its construction to its aesthetic appearance, but also more practical issues such as thermal efficiency or the more obvious price-quality ratio.

One of the advantages of tailoring over ready-to-wear is precisely that the customer has a say in choosing the material their garment will be made from. Apart from fleeting trends dictated by fashion, the customer can choose from a wide range of posters in which fibres, colours, textures, weights, origins, manufacturers and, of course, prices are presented in the form of fabric.

The exercise, which can be somewhat intimidating for neophytes, is a pleasure for connoisseurs who can let their imagination run wild in a game where there are few barriers other than one’s taste and, of course, the amount of money involved, which can make the game very expensive. What we have left is the consolation that when it’s right, madness can be seen as a long-term investment in pleasure.

As with everything in life, there are different levels here too, and as someone once said: “What’s expensive isn’t always good, but what’s good is inevitably expensive.”
The noble fibres club is at the forefront of this activity.

Of animal origin, it includes the hair of animals, goats, sheep and other bovids and camelids originating in inhospitable regions of the planet such as Mongolia or the Andes in South America, from whose fur, or wool, some of the most protective, beautiful and precious fabrics the world has ever seen are made.

Due to its rarity, delicacy and demanding treatment and consequent cost, there are very few houses dedicated to processing this exquisite raw material and even fewer that successfully work with it at the highest level, making it the luxury raw material that it is, by all definitions.

In this highly prestigious niche industry, where Made in Italy is king and master and whose best-known name is Loro Piana, the world’s leading producer of noble fibres is Laníficio Luigi Colombo.

So when you buy cashmere or any other noble fibre such as vicuña, guanaco, camel’s hair or merino wool in tailoring fabric or already transformed into clothing from a luxury brand, even though the manufacturer’s name is usually not on the label, if you are really looking at a fabric of undeniable quality, there is a strong probability that it was produced by Lanifício Luigi Colombo.

The family textile company was founded by Luigi Colombo. Born in 1927 in Tradate in Lombardy into a family linked to industry, he was orphaned at the age of 10 and raised by his uncle, a prestigious textile entrepreneur from Biella in the neighbouring region of Piedmont. Regarded as a sensitive and highly intelligent man with a very strict work ethic, by the age of 20 he was already in charge of his uncle’s factory.

After getting married, Luigi decided to go into business for himself in the noble fibres sector, an activity in keeping with his creative and adventurous spirit.
In the 1970s, sons Roberto and Giancarlo joined their father, injecting a dose of youth and audacity that would be decisive for the company’s future. In addition to establishing direct relationships with wool suppliers around the world, from the Andes to Australia to China, where they began to negotiate directly with Mongolian shepherds.

This attitude has allowed them to establish privileged contact with shepherds and breeders, and to better control the product at source. At the same time, a strong and continuous policy of investment in research and innovation has given them an enviable position in the market.

By the 1980s they had the main names in international fashion as their clients. With the luxury industry growing and the demand for high quality fabrics increasing, they became leaders in the noble fibres sector, becoming specialists in cashmere, guanaco, vicuña, camel, and fibres from well-known species such as mink, chinchilla or sable, but which are not commonly used as textiles, not least because of their price.

The company, which is now in its third generation, currently has two factories, in Borgosesia and Ghemme, covering an area of 30,000 square metres, where around 400 people work and process more than 500,000 kilos of raw materials a year.

The highly specialised workforce, where experience and manual labour alternate with the most advanced spinning technology, is one of the great assets of this family-run business that wants to continue to grow in a sustained manner.

As well as supplying the world’s most famous fashion houses, Lanifício Colombo launched its own pret-a-porter line in the mid-1980s, with knitwear, accessories and home textiles in multi-brand outlets, prestigious department stores and its own shops. Its shops in Italy can be found in Milan on the famous Via della Spiga, Via Borgognona in Rome, Bergamo and Porto Cervo and, outside Italy, in South Korea in Seoul, Daegu and Busan.

The arrival in Portugal, where it is now available in the capital in a fabric by the metre at Sumisura, opposite the Ritz Four Seasons, is part of an expansion plan to take the Laníficio Colombo name to new markets. The strategy, according to those responsible for the brand, also involves opening new
shops although Lisbon, at least for now, is not being considered.

Fernando Pereira, a specialist in Made to Measure tailoring who already offers the most important names in the tailoring fabric market, Laníficio Colombo’s noble fibres further enhance Sumisura’s offer, whose customers can now touch and feel what is probably the best cashmere in the world.

Harris Tweed, the wool of a people

Harristweed

Tweed is probably the most famous British textile and the one that symbolises the style of dress of Her Majesty’s subjects. The most surprising thing is that, like Port wine, this woollen fabric in its most traditional expression, Harris tweed, is protected by law and has its own demarcated region.

 

Although it makes a comeback from time to time, tweed is much more than a fashion trend. This woollen fabric, rough like the climate of the British Isles and tough like its people, is synonymous with informal British style. Known in the early days as Clò Mòr, a long woollen cloth produced by Scottish farmers for their own use on rudimentary looms set up in their homes, it has effectively fulfilled the purpose of protecting the labouring people of these inhospitable regions from the elements throughout the ages.

Closer to the present day, it was renamed tweed, but it’s not clear how. Although there are two versions of the origin of the new name, there are no certainties. Some attribute the name to the river of the same name that flows through Scotland and in whose valley the fabric has long been produced. Others argue that the new name arose from a misunderstanding on the part of a London merchant who spelt “tweel” incorrectly on an order, as the British “twill” (the sturdy weft used in weaving) is spelt in Scots, thus giving rise to the tweed that eventually survived.

The coarse, somewhat fuzzy fabric in earthy tones, which blended into the landscape of undergrowth, gained unexpected fame in the mid-19th century after being adopted by the British aristocracy as the favourite raw material for their leisurewear. Queen Victoria and Prince Albert were largely responsible for the adoption of tweed. When the royal couple bought Balmoral Castle, where they spent much of their free time hunting and walking in the Scottish countryside, it started a mimetic movement that led many English nobles to buy estates in Scotland and start cultivating an outdoor lifestyle in which tweed, thanks to its resistance and thermo-insulating qualities, fitted like a glove.

As was already the case in Scotland with the tartan, which differentiated the various clans, this appropriation by the elites triggered an interesting phenomenon that consisted of designing patterns to distinguish these new estates and their lords, the so-called Estate Tweeds, of which the Balmoral Tweed, created by Prince Albert, was one of the first.

This very British habit of cataloguing everything, which extends, for example, to ties, where, in addition to the aesthetic aspect, their patterns serve to identify the regiment, college, university or club of the wearer, already existed in tweed. The vast array of patterns and textures were already categorised.

These included names that denoted everything from the type of sheep the wool came from, Cheviot Tweed or Shetland Tweed; its geography, Donegal Tweed, for example, originating in County Donegal in Northern Ireland, or a particular activity, such as Gamekeeper Tweed. In addition to these captive patterns, which were initially reserved for those who had the right to use them, but which today are used freely, there is also a wide variety of motifs and textures provided by weaving, such as Plain Twill, Overcheck Twill, Plain Herringbone, Houndstooth, among many others. This enormous multiplicity of patterns and textures, together with the durability and strength of the fibres and weave, are largely responsible for the popularity of this fabric.

After this aristocratic turn, which gave it an aspirational character at a time when the industrial revolution was already in full swing, tweed became the fabric of choice in the UK for the middle classes and the emerging sportsman who made it his inseparable adventure companion.

At the dawn of the 20th century, new horizons opened up. Through the hands of Edward VII, it arrived on Savile Row, where it gained sartorialist expression and definitely became indispensable in the wardrobe of the elegant man. The rustic cloth took on urban colours and new connotations, the intelligentsia embraced it and Gabrielle Chanel opened the doors to haute couture.

Tweed has a curious ambivalence that leads it to be appreciated by the aristocracy and the counterculture at the same time.

Hipsters and their interest in vintage clothing, the revival of tailoring and the revivalist movement around this fabric, with its anti-massification ideals in favour of authenticity and sustainability, of which London’s Tweed Run is the leading exponent, are all manifestations of this alternative face that, from time to time, catapults it into the limelight.

Today, there isn’t a fabric manufacturer who doesn’t feature it in their catalogues, both inside and outside the UK. Not infrequently, virgin wool is mixed with cotton, cashmere and even synthetic fibres in more or less industrial production. However, in Scotland there is one area where tweed continues to fulfil the same cycle as it has done for centuries.

Harris tweed, The Original Spirit

The Outer Hebrides, an archipelago made up of a few islands, the most important of which are Lewis, Harris, Uist and Barra, off the west coast of Scotland, have long enjoyed a reputation for producing the highest quality tweed.

This cloth, known as Harris Tweed, was dyed, carded, spun and woven by local farmers from the wool of their sheep and was mainly used for their own consumption. Although it was of excellent quality, it was not very popular as a business and was therefore of little use when, between 1846 and 1856, the great famine, caused by a potato shortage, also hit Scotland.

At this particularly dramatic time, the intervention of Lady Dunmore, the wife of Alexander Murray, 6th Earl of Dunmore, lord of the Isle of Harris, who played a fundamental role in energising the textile industry, was of the utmost importance. In order to help solve the serious subsistence problems faced by the islanders, she ordered a substantial quantity of her family’s tartan, woven in the Clò-mòr style, and several pieces of clothing for her employees.
Immediately realising the potential of this then marginal activity for impoverished populations, she pushed for its growth. A frequenter of sophisticated media, she realised that the success of her work would have to involve producing lighter cloths in line with the needs of the fashion market, which she had no difficulty implementing. Then, always on her own initiative, she tried to promote the wool produced by her tenant farmers to her peers.

The efforts of the still revered Lady Dunmore had important and beneficial repercussions. Nobles and wealthy people from the neighbouring islands followed her example. Demand rose dramatically and with it the number of carders, spinners, dyers and looms working on all the islands. The success of the Outer Hebrides raised fears that others would take advantage and that the product would be counterfeited or adulterated elsewhere.

With the aim of obviating this possibility, at the beginning of the 20th century, with the industry working at an unprecedented pace, the company The Harris Tweed Association Limited was created, whose role was to ensure the characteristics and quality of the tweed produced in the Hebrides.

It thus became the first to bear a mark, the iconic “orb mark”, the sphere topped by the Maltese cross and the words Harris Tweed underneath, with which all the cloth pieces were printed from 1911 onwards and which is the oldest of its kind in the UK.

Harris Tweed continued to prosper and, shortly afterwards, hand spinning proved to be insufficient for the levels of production achieved. This meant that, in 1934, the articles of association were slightly amended to allow wool that had previously been spun on a wheel to be spun using more efficient methods, without perverting the artisanal spirit of production.

Production didn’t stop growing until the mid-60s.

In the 1990s, as part of a process of modernising and defending this important heritage, which in the meantime had seen its economic importance diminish substantially, the Harris Tweed Authority was founded under an Act of Parliament, replacing the previous association.

Under its statutes, the new organisation is responsible for promoting and maintaining the authenticity, quality standards and reputation of Harris Tweed. The Authority supervises production throughout its entire cycle and only when it fulfils the principles defined in the statutes does it certify it with the stamping of the famous sphere.

This law defined that in order for tweed produced in the Outer Hebrides to be recognised as Harris Tweed, the pure virgin wool had to be spun, dyed, woven and finished by hand by inhabitants of the Outer Hebrides in their homes.

Despite some threats throughout its history and even the danger of counterfeiting today, Harris Tweed continues to be produced by around 250 artisans using the same methods as their ancestors, but with the added quality that today’s knowledge allows.

This product of great quality and versatility, which is now exported to more than 50 countries, has seen its production more than double in recent years, thanks to the interest it has aroused in a market that is looking for authentic products that bring with them the intangible value that the history and people involved in their production represent. A prime example of economic sustainability, Harris Tweed has already shown that its resilience goes far beyond the woollen yarns with which it is woven.