Month: June 2020

For the connoisseur, Goodyear Flex will be the best of both worlds: a marriage between the high quality of shoe construction and the suppleness and comfort of the Flex system.

Developed by experienced craftsmen who, from scratch, explored new materials and construction techniques to maximise comfort (this was the challenge), the result is “the” unlined shoe made of genuine Italian calf, soft, for a “glove-like fit”, which the oiled and stretched leather sole completes with elegance.

For a freedom that we want to embrace, it’s with our feet that we take steps towards it and our biggest shoe proposal is the GoodYearFlex, which we present in DerbyFlex, LoaferFlex and ChukkaFlex versions for the most diverse occasions.

Full customisation of colour, soles and laces will be created with each client’s personal signature of style and character.

Gentleman’s Wardrobe is a fabric selection project developed by Fratelli Tallia di Delfino which suMisura has embraced and which is constantly bearing fruit.

The Rainbow portfolio of Super 130’s (17 microns) features 50 solid colours in an unmistakable hand that has just reached a new level of excellence with the addition of five new shades, from Tiffany Blue to Peach, which justify the “Over the Rainbow” distinction.

Specially designed for suits, trousers and waistcoats, this unique palette from Fratelli Tallia di Delfino’s Gentleman Wardrobe is one of the most original and sophisticated options for the coming summer, which we invite you to see and touch in our atelier.

The Slow Fashion concept advocated by suMisura has never been so relevant and crucial.

If the halt imposed by the pandemic has any virtue, it is that it gives us the opportunity to question our way of life and think about what kind of world we want to live in.

Some of the major challenges currently facing evolved societies have to do with unbridled consumption and the implications this has for sustainability, both in economic and environmental terms.

The powerful fashion industry is at the centre of these concerns as it follows a model that favours cycle-intensive production that feeds disposable, wasteful consumption, the negative consequences of which many have been warning about, including from within. The last voice to be heard was that of the doyen of Italian designers, Giorgio Armani, who, in an open letter, proposed an alternative model that promotes deceleration and a broader seasonality, which he believes is the only way to ensure the future of an activity that is at a crossroads.

SuMisura, by its very nature, is part of this trend, which argues that dressing should be a thoughtful act with its own time: a game in which the client participates actively and carefully from the very first moment, and whose variables range from the choice of fabrics, patterns and colours, to the details of the extensive grammar of style that will contribute to a final product that should be an accurate reflection of their image.

The motivation is no longer novelty, trend, massification and immediacy, but quality, durability, detail and even the origin of the raw material.

This is undoubtedly a process that requires more time, but the reward – the pleasure of owning an absolutely unique piece, built in the image of the wearer and signed at every point by the craftsman who made it – is infinitely greater.

Because this is also the time of tailors, shirtmakers, shoemakers, seamstresses, local commerce, authentic products and their appreciation, in which personalised service and advice will never be a plus but simply a prerogative of a long tradition that it is essential to revive and value.

This is the slow fashion world that we advocate at suMisura and that we invite you to be a part of.

It is an honour and a source of pride for suMisura Mestres de Medida to have been one of only 17 shirt shops worldwide chosen to present, exclusively in our country, the second edition of Thomas Mason’s ICONS: a special capsule collection that revives some of the most emblematic fabrics from the prestigious British brand’s historical archives.

An excellent reason to celebrate deconfinement with a visit to suMisura, by appointment of course.

The Thomas Mason story began in England in 1796 and since then has never stopped weaving new stories of style and elegance. Over the years, creativity and innovation have allowed Thomas Mason to amass a vast archive of inestimable value, home to the ICONS, which are revived and celebrated in these limited editions.

The return to the “preppy” or “colleage” style is the focus of this second edition, which proposes a contemporary reinterpretation of a landmark from the 1920s and 1930s: a full-bodied oxford cloth named Kennedy, in honour of the iconic US president who wore it regularly.

Thanks to its versatility and resistance, Kennedy is ideal for making casual shirts, which we suggest in the classic button-down, but which customers can order in another colour of their choice. The exclusive Kennedy is available from suMisura in three colours: light blue, white and the marriage of the two, blue stripe on white.

For the elegant protection of our customers, suMisura offers a mask in the same fabric.

Take advantage of the arrival of good weather and the last few days of this exceptional state to overhaul your wardrobe. Choose, pack and put away, but not without taking proper care of what you want to keep.

Here is some advice that we hope will be useful:

• Remove garments from the wardrobe so that they can be brushed and, if possible, exposed to the air with a few hours of sunshine.
• Put away and protect from dust the heavier ones you won’t be wearing, like overcoats, for example. Prepare the ones you’re going to wear for the next few months, if necessary by going to the cleaners every six months.
• Understand your needs, awaken one desire or another, memorise it, make a list and send it to us if you wish, maximising the benefit of your next visit to the atelier and your complete satisfaction. For any extra advice, please don’t hesitate to contact us.

 

The natural ease we enjoy at home shouldn’t be synonymous with being cosy: a blazer and shorts for a meeting at ZOOM, despite the exceptional situation, is certainly not the smartest option for conveying a professional, well-groomed image.

SuMisura has prepared a Smart Casual line of suits, blazers, trousers and shirts that respond perfectly to the demands of these new times.

One of the proposals (pictured) is a completely deconstructed blazer, i.e. the structural part of the chest and shoulder pads, as well as the lining, are not applied, which makes the jacket much lighter and more comfortable. The jack pant does without a belt and waistband construction, maintaining the elegance of the garment. The fresh wool and traveller stitch fabric is very resilient to wrinkling and the washed cotton or cotton knit options add even more lightness. The polo shirt sits on this border and can be made in a variety of linen and cotton fabrics and collar options.

Don’t let summer slip away. After confinement, the sun, a natural source of vitamin D essential for strengthening the immune system, is crucial.

When it comes to elegance, linen is your favourite companion when the summer sets in.

If the occasion calls for maximum elegance, the suit in Irish Linen (Flax) for its character or in Italian Linen for its freshness and lightness, is the right choice. For the more casual minded, suMisura offers linen mixes with silk, fresh wool, cotton or, for a more ecological option, the pure hemp blazer is trendy and super-cool for a summer that wants to be warm and free.

For more informal occasions, suMisura presents Journey linen so you can feel the comfort and freshness of this natural fibre, now with wrinkle-resistant properties.

From classic plaids or stripes to more vibrant and relaxed patterns, our collection of linen shirts and linen-cotton blends dresses up summer with the freedom we want.